managing the customer experience
Super Simon
The start of a new semester at Oxford Brookes university and the first class of my favourite module – Managing the Customer Experience – gives me the opportunity to recount, for the benefit of my students, the story of my recent return flight from Portugal with…
Words matter
Words Matter
Anyone following recent parliamentary exchanges which directly resulted in the subsequent jockeying of the leader of the opposition outside government buildings, will be in no doubt as to the impact of chosen words and phrases. The corporate world will have taken note. As a leader, if…